You already know you're undercharging.
This helps you fix it.
11 module pdf guide +
bonus rate calculator spreadsheet +
multiple scripts for client conversations +
instant access
Know exactly what to charge before every pitch
Stop caving the second a client pushes back
Build a freelance income that actually covers your life
Who this is for
You're a freelance writer who keeps second-guessing your rates. You pick a number, immediately wonder if it's too high, and sometimes lower it before the client even responds.
You've been at this for a while and you know the gap is real. You're busier than ever and still not making what you expected to be making by now.
You're just starting out and you want to get this right from the beginning. Skip the years of undercharging most freelancers go through before they finally figure it out.
You keep losing clients to writers who charge less. (Or at least, that's what you tell yourself. Keep reading.)
why nothing else has worked
Instead of this…
Googling "what do freelancers charge" and then just guessing
Asking in a Facebook group and getting rates all over the map
Picking a number and hoping for the best
Caving when a client says your rate is too high
Knowing you should raise your rates but never actually doing it
Imagine this…
A formula based on your actual expenses and hours
A spreadsheet that does the math for your specific situation
A minimum viable rate you can defend with real math
Word-for-word scripts for getting clients to agree to your rate
A step-by-step process for raising rates without losing clients
what’s inside?
Know Your Numbers
Find your real rate -- the one that covers your life, your business costs, and your taxes. Not a guess. The actual math.
Pricing Models
Per word, per hour, per project. What the tradeoffs actually are and how to pick the right model for your business.
Quoting with Confidence
How to price any project before you send a single number to a client. No more making things up on the spot.
Negotiations
What to say when a client pushes back. How to hold your rate, how to counter, and how to know when the conversation is over.
When to Raise Your Rates
The timing, the wording, and the mindset shift that makes it possible to follow through.
Letting Clients Go
Scripts for every scenario -- including the one you just need to exit immediately.
Scaling Up
What actually happens to your pricing when your business starts growing. The math before the decisions.
bonus: rate calculator spreadsheet
Built to help freelancers stop undercharging.
Use the calculator to estimate realistic pricing based on your goals, workload, and business expenses — without needing to be “good at math” to figure it out.
One spreadsheet. Five built-in calculators. It does the math so you don't have to.
Tab 1 Your minimum viable rate (your floor -- the number you don't go below)
Tab 2 Your true hourly rate (what you're actually earning -- often a wake-up call)
Tab 3 Project pricing (price any project before you quote)
Tab 4 Your rate card (built and stored by project type)
Tab 5 Scaling calculator (run the numbers before you hire anyone)
what actually changes
before
You quote a rate, immediately start to doubt it, and wonder if you lost the client because you charged too much.
AFTER
You know your number, you know why it's right, and you can confidently discuss it without waffling.
before
You offer to lower your rate before the client even asks.
AFTER
You quote your rate confidently and let the client decide.
before
You spend hours trying to figure out what to charge for every project.
AFTER
You have a pricing system that makes quoting faster, easier, and stress-free.
before
You panic the second someone says, “That’s outside my budget.”
after
You know how to respond professionally without discounting your work.
before
You land clients… but still feel broke.
after
You start building a freelance business that actually supports your life.
why i createD this guide
When I started freelance writing, I picked my rates the way most people do — I Googled what others were charging and picked a number that felt safe. Safe, it turned out, meant too low. I was busy. I was working constantly. And I was still stressed about money.
The shift happened when I finally stopped guessing and did the actual math — what I needed to cover my life, my business costs, my taxes. When I saw the real number I needed to charge, I realized I'd been leaving a significant amount of money on the table with every single project I'd quoted.
Once I started charging what my work was actually worth, something unexpected happened: I worked less and made more. Fewer clients, less scrambling, and a freelance income that finally felt sustainable instead of exhausting.
I built Stop Leaving Money on the Table because I wanted other freelance writers to skip the years I spent undercharging. Everything in it is what I wish I'd known when I was holding my breath every time I sent a proposal.
The investment = just $27
The PDF Guide:
11 modules covering rates, pricing models, negotiations, raising rates, letting clients go, and scaling
The rate calculator spreadsheet:
5 built-in calculators that do the math for your specific situation
word-for-word scripts
Everything for quotes, negotiations, rate increases, and tough client conversations